The seasonal peak period began early in Sam's Club Store in Dalian. The store provides top-quality products at a great quality-price ratio for a varied consumer audience. The most popular product in the period leading up to Chinese Spring Festival [February 5th, 2019] is fresh produce.
Take the JJ-grade Chilean cherries sold under the brand Member's Mark. The cherries are directly purchased from top-grade production areas in Chile. Only the top 30%-35% passes the strict selection process. The average cherry has a diameter that exceeds 28 mm. Th e quality-price ratio is great. The cherry has become one of the "star products" of the market. Sam's Club keeps the price reasonable through wholesale purchase and reduced transport cost. This gives their cherries a competitive advantage. After the cherries arrive in the harbor, the entire container is transferred to a truck and directly transported to the store. This speeds up the process and keeps the cherries fresh. It also reduces the cost price by eliminating the middlemen. In addition to cherries, consumers also rush the store for Member's Mark strawberries from Japan.
Sam's Club sells fresh fruit in gift boxes to meet the demand of consumers during Spring Festival. One example is the Member's Mark "wealth, prosperity, and good fortune" mushroom box that contains a variety of top-quality edible mushrooms from production areas in Fujian, Zhejiang, and Tianjin. All the products pass through a strict, standardized quality inspection. The sales value of edible mushroom gift boxes is expected to increase by 60% in comparison with the Spring Festival period last year.