ASPROCAN has started the first activities of the year in its work to open foreign markets.
A Moroccan delegation, including wholesale entrepreneurs and members of the Chamber of Commerce of Tangier, headed by the vice-president of the Union of Fruit Wholesalers and Traders Associations and president of the Fruit Wholesalers Association of Tangier-Assilah, and the president of the Association of Fruit Wholesalers of Tangier and the Counselor of the Chamber of Commerce of Tangier, visited Tenerife to learn first-hand about the cultivation of Platano de Canarias and to deal with the necessary conditions to market the product in the destination country. This reverse commercial mission is part of the Platano de Canarias Export Plan co-financed by ASPROCAN and PROEXCA.
This is the second phase of the commercial contact made by ASPROCAN with the objective of carrying out the collective export activities of Platano de Canarias in the country.
The commercial relationship with Morocco began with the first exports during 2017. In 2018 the market remained open, but only a limited quantity was exported due to the reduction in the production in the Canary Islands. It is still too early to know with certainty how things will evolve in 2019 but ASPROCAN is acting in anticipation of a possible productive recovery with the objective of sustaining collective exports to the country in the event that the conditions for it are given.
Morocco imports around 20 million kilos of banana from different origins a year. In addition, it also produces bananas between the months of September and April. Platano de Canarias has the possibility of positioning itself in Morocco between the months of May and August, supplying the Moroccan market during the months in which the Agadir banana is not in production.
ASPROCAN is carrying out an important work to promote and diversify the sale of Platano de Canarias outside the Spanish market in the medium and long term. According to Domingo Martin, the president of ASPROCAN, "our goal is to continue working on marketing actions in other countries, taking into account what it takes to keep a market abroad open."
For more information:
Marta Rodriguez
922 53 51 42/690 876 356
m.rodriguez@platanodecanarias.net