e-Fresh announces 93% growth rate in 2018

e-Fresh, one of Europe's fastest-growing digital grocers, today announced a 93% growth rate in 2018. By the end of the year, e-Fresh secured a 88% repeat customer rate, increased its customer base 94%, expanded its suite of machine learning technology, and grew to over 150 employees.

Using artificial intelligence, the award-winning startup has delivered over 250,000 online grocery orders in Greece in under three years. The company plans to continue its ambitious growth plans and due to its investment in existing tech advancements.

"There is a global opportunity to reinvent how legacy tech companies utilize AI and automation in e-commerce," said Zina Mavroeidi, CEO of e-Fresh. "Now that we've accomplished this in our local market, we aspire to influence the global sector as consumer purchasing behaviours continue to evolve. In the next five years, we aim to grow aggressively and increase our repeat customer rate through our personalization and AI strategies."

Since its inception in 2015, e-Fresh has shown rapid development and today the company:

  • Offers a full range of 18,000 product lines including fresh produce
    Is a technology-driven ordering platform with 60,000 registered users
  • Maintains a 4 minute fulfilment time and confirmed delivery arrival within 3 hours from order placement, due to automation and robotics technology utilized in the customer fulfilment centers
  • Boasts an order accuracy rate of 99%
  • Was recognized as 'The Best Online Supermarket in Greece' by the Greek e-Commerce Association

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