Innovation is one of Quik’s core value. It forms a characteristic part of this Dutch business' DNA. "We are always looking for new opportunities. We do this in the assortment of chilled potato products as well as with unprocessed potatoes", says the company's enthusiastic account manager, Marco Van Helden.
As part of his job, he meets many end users. In this way, he keeps a close eye on the market. These kinds of contacts are essential when it comes to matching the assortment to clients on the market.
There is a unique combination of chilled and unprocessed potatoes. This combination offers the best of both worlds together. "Chilled potato clients have wishes that we can help meet with the unprocessed potatoes and vice versa."
"This combination is partly why we can continue investing. For example, it is now possible to accurately sort the potatoes to the gram", explains Marco.
These weighed potatoes make their way to the catering sector and the industry. A handy box has been designed for buyers in the catering world. It has full-color print. This emphasizes the endless possibilities.
According to Marco, the Horecava is the perfect way to keep in contact with clients. The Horecava is the Dutch annual hospitality trade fair currently being held in Amsterdam.
He says it is also an ideal medium to introduce interested parties to Quik’s wide assortment. "Taste it for yourself at our stand - no. 231 in hall 8”, he concludes with a smile.