Nowadays it is becoming more important to have an online business channel, since more consumers are buying online. In China this online market is developing very quick and that is why it is interesting to see how this market developed over the years. Youzan is a software and service company, which provides Chinese companies with high-end background software, to run their own online store, but without having the trouble of creating all the difficult software codes by themselves. “Our software is helping a lot of businesses to open their own online store. It requires quite some expertise to open your own online shop, though with our software we make it accessible for everyone,” said Ms. Guan Yu the CMO of Youzan.
According to Ms. Guan Yu , WeChat is an important factor in the online shops. “We see a certain trend going on, that shop owners do not just open one online shop on one platform, but have several, to expand their reach. Before shop owners could only count on the bigger online market places, like Alibaba or Jingdong. Though, they could not build their own customer base, while for example with an online store on WeChat, they can develop their own customer base. It is very common nowadays to see a certain shop on Alibaba, while they also maintain their own WeChat shop.”
“At Youzan we provide the basic software for an online shop. Our customers can customize their online shop to how they would like it. They can add their own pictures and prices into the background system and in this way personalize their online shop. Furthermore, there are a lot more functions they can add or adjust in their online store, like special deals for members, special seasonal discounts or discounts when reaching a certain amount of shop money. They just have to fill in their prices and time range for the discount and it will be projected in their online store.” Said Ms. Guan Yu from Youzan. Running your own online shop is therefore a lot more approachable for a lot of people than without this software.
Youzan is providing software to small and medium-sized enterprises and larger international companies. In total their software is used to sell products from 36 different industries, fruits and vegetables is taking a big part in this. “The software we provide is for business to business, while Alibaba is more business to consumer.” Ms. Guan Yu adds that offline shops are also more considering nowadays to open an online shop. “One could say it is also better way to attach the customer to your product than an offline shop. In the offline shop a customer buys a product and that was the whole transaction. As soon as they leave the store, they forget about it. Though when you can connect the customer to your WeChat shop, they will stay connected with you, also after their purchase.”