As usual, good-sized produce had better prices than the smaller ones. In any case, the persimmon campaign has been satisfying for the Orogel Fresco company.
The manager Mauro Battistini confirms it and says to FreshPlaza, “The size of the produce was very good on average and therefore the persimmon campaign went well enough. We told to our farmers not to harvest the fruit when it was wet by rainwater, otherwise there could have been problems in the preservation phase, thus negatively influencing the quality and the eventual income”.
Orogel Fresco produces the Rojo Brilante with tough pulp aside the traditional persimmon. “The demand is constantly increasing. Moreover, this produce allows us to reach new customers. This year, Spain did not have much produce. Thus, the sales of the Italian persimmon were good. We sold it not only in Italy but also in France and Austria. Also, we prolonged the marketing campaign”.
Thanks to its tough pulp, the Rojo Brilante persimmon is much appreciated by young people and by those who eat it as a snack. It can be eaten as if it were an apple and it is very different from the traditional persimmon as the Rojo Brilante has a tougher pulp.