UK: Florette launches festive packaging for Crispy range

Salad brand Florette is set to spread some Christmas joy this festive season by launching a limited-edition version of its Crispy range. ‘We wish you a Merry Crispy’ will be available at retailers, wholesale and convenience stores across the country from Wednesday 19th December until Monday 31st December.

The design, which will affect all 170g Crispy products, incorporates golden snowflakes and the use of traditional Christmas colours to bring some sparkle to salad this festive season.

In addition, the Merry Crispy pack includes a coupon on the reverse, which can be redeemed in store during January and February 2019 on any Florette product.

Rebecca Walker, brand manager at Florette, commented: “Crispy is our most popular product, so it only seemed right that we got into the festive spirit with a limited-edition pack! We also wanted to reward shoppers with a money off voucher to help kick start their healthy eating regimes in the New Year.

“As market leaders, it is our responsibility to steer progress through innovation. We’ve got a fantastic line-up of new products planned for the new year to inspire many different meal occasions, which we believe will shake-up and invigorate the fresh category in 2019.”



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