Some 13,500 trade visitors poured through the doors of Hong Kong’s AsiaWorld-Expo Center on 5-7 September, marking a healthy increase in attendance on last year’s edition.
The vast majority (90 per cent) of trade visitors had a positive impression of this year’s trade show, according to visitor survey results. The results also confirmed the high quality of trade visitors, with 89 per cent holding leading management positions in their companies, and 87 per cent closely involved in the purchasing and procurement, decision-making process.
Visitors found an exhibition that had expanded again, with overall floor space growing by 10 per cent on last year’s edition. Exhibitor numbers saw a further increase to 826 companies representing 46 different countries and all continents. The number of national pavilions also increased this year, with some 27 countries featured.
Close to half of all exhibitors at Asia Fruit Logistica came from Asia and Oceania. Europe accounted for 23 per cent of exhibitors, followed by the Americas with 16 per cent, and the Middle East and Africa (12 per cent).
While China remained the single-largest exhibiting country, Asian supplying nations such as Korea, the Philippines and Indonesia stepped up their presence.
South Africa, Canada and the UK also enlarged their presence significantly, while Algeria, Azerbaijan and Serbia exhibited for the first time.
Asia Fruit Logistica also attracted new exhibitors from the logistics, machinery and technology sectors, underlining the crucial role of such supply chain partners and service providers for the business moving forward.
Hall Forums draw interest
These sectors were well represented at the Asia Fruit Logistica Hall Forums – Asiafruit Business Forum, Cool Logistics Asia and Smart Horticulture Asia. Taking place on the show floor, the Hall Forums were free to attend for all visitors, and provided valuable information and takeaways on a range of subjects.
At Hall Forum 1, Asiafruit Business Forum featured daily sessions offering practical ideas and solutions for better fresh produce marketing and business management.
Each morning at Hall Forum 2, Cool Logistics Asia offered a programme of workshops on perishable logistics and cold chain management. Each afternoon, the focus switched to hi-tech horticulture with Smart Horticulture Asia, which explored the latest disruptive technology and digitisation.
More than 10 per cent of all trade visitors to Asia Fruit Logistica attended the Hall Forums. Sessions on packaging, cold chain investments and blockchain attracted the highest numbers.