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Dutch initiative encourages Jordanian fruit and vegetable exporters

On December 9, the Centre for the Promotion of Imports from Developing Countries (CBI) and the Jordanian Exporters and Producers Association for Fruits and Vegetables (JEPA) launched the Business Export Coaching Project. In this project, a group of 18 Jordanian exporters will be supported for three to five years in producing value-added agriculture products and selling them in high-end markets around the globe.

On March 21, 2018, the Jordanian Ministry of Agriculture, JEPA and CBI had signed a Memorandum of Understanding (MOU) in the Hague. The MOU was co-signed by the Dutch Minister for Foreign Trade & Development Cooperation, Mrs. Sigrid Kaag, and the Jordanian Minister of Industry, Trade and Supply, Yaqub Al Qudah, on behalf of the Ministry of Agriculture. It serves as the framework for collaboration to further develop and increase Jordanian exports of fresh fruits and vegetables.

According to¸ the program has already concluded a sector export marketing plan, resulting in creating multiple programmes to support the export of fruit and vegetables in Jordan, in which several companies participated in a short-term export coaching program leading to a long-term program, supporting 18-23 companies initially.

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