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For new chilled potato range

Albert Bartlett secures new own label listing with Asda

Albert Bartlett has secured a national listing with Asda for its new chilled potato range. The new range of own label products will be stocked in all 590 Asda stores across the UK, including 60 outlets in Scotland.

The deal is the potato firms first venture into own label chilled products, following a recent investment of £18m in a new chilled factory in Airdrie. Albert Bartlett will now supply Asda with own label mashed potato.

In addition to supplying Asda with standard mashed potato, Albert Bartlett will contribute five additional products to the range – Asda Cheese Mash, Asda Mashed Sweet Potato, Asda Root Mash, Extra Special Creamy Mash and Extra Special Cheese Mash.

Albert Bartlett has worked with Asda for over 12 years, producing the supermarket’s own brand Extra Special Marabel potatoes as well as a range of frozen own label and branded lines.

Source: kamcity.com


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