Increasing quantities of overseas pears and kiwis for the Julius brand

There are increasing quantities of overseas Julius branded kiwis and pears. The Ceccarelli Giulio company CEO, Ettore Ceccarelli, says, “Specifically, the import of overseas produce increased by 30% for Hayward kiwis and by 10% for pears. I am referring to the off-season campaign period – from March to June”.

The company can provide pears and kiwis throughout the year thanks to its direct relationships with Argentina and Chile, “Thanks to our relationship with Chilean producers, we can import both the Abate and the Coscia pears together with the Hayward kiwi. Despite the long distance, our trusted local producers guarantee us a high Brix degree and a high level of dry substance. Furthermore, we take many different pears from our long-time Argentinian partners. All of these varieties are certified: Williams, Abate, MaxRedBartlett and Packams”.

 The production area in Argentina

This is a global perspective on fruit and vegetable. Through the involvement of the best Italian qualities together with Chile and Argentina for the off-season, the Julius brand guarantees a constant high-quality produce, throughout the year.

The export has always represented the company’s core business – 78% of the sold produce. Ceccarelli, “Nowadays, care for consumers and the quality of the produce is not enough. This because of the saturated European market which pushes for lower prices in order to empty the warehouses. This saturation was mainly caused by the shutting down of the Libyan and Russian markets together with the sparking of political crises both in Algeria and Egypt”.

Ettore Ceccarelli in Chile together with two producers

From their plant in Longiano, the Ceccarelli Giulio company carefully selects, packages and delivers pears, yellow and green kiwis, apricots, peaches, plums and Basilicata Sabrosa & Marisol’s strawberries, throughout Europe.

Ceccarelli, “We focused on sustainability as our whole processing plant demonstrates. Its green energy is produced by photovoltaic panels. Also, the rainwater is re-used for the plant’s mechanical processes thus reducing the waste”.

The production itself occurs in a completely ‘green’ way as proven by the regulations that the company follows: IFS (International Food Standard), Global GAP (Good Agricultural Practices), GRASP BIO (Environmental and ethical certification), ISO. In doing so, the company can meet the MMR’s expectations. Eco-sustainability is a particularly important value for the Julius brand which, indeed, carries out and promotes the ‘most green’ agriculture as possible.

Therefore, Julius “embraces Marco Salvi’s idea (the president of Fruitimprese): we strongly believe that it is possible to find the best ways to promote Italian produce only through the opening of new markets and the creation of commonly shared brands".

Ceccarelli Giulio Srl
Via della Frasca, 7
47020 Longiano (FC)
Tel.: (+39) 0547 53055
Fax: (+39) 0547 59352

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