Cuties® mandarin brand said it has invested in marketing efforts to increase brand awareness and excitement in anticipation of the California Cuties season.
In an effort to generate brand engagement and celebrate seasonality, Cuties produced a "Countdown to Cuties" sweepstakes that offered consumers a chance to win a smartwatch and share their personal countdowns with each other. The brand utilized its fan base to grow a community of excited shoppers that the company says will generate in-store purchases as Cuties season arrives.
Since the promotion launch on October 22, more than 78,000 people have entered the sweepstakes and are talking about what Cuties mean to them and their families.
To foster their social communities, the brand also utilized #CutiesCountdown and saw over 1,400 engagements across Twitter and Facebook within the three-week promotion period.
“We anticipated and were very pleased with this volume of excitement surrounding Cuties season because we know consumers love the brand,” said Kate Reeb, director of marketing for Sun Pacific. “This promotion created another opportunity to personalize people’s experience with the Cuties brand and create excitement around the much anticipated start of a season.
California Cuties season runs November to May.