Tour de Fresh opens sponsorships for 2019 ride

Tour de Fresh, presented by The California Giant Foundation, has announced that sponsorship opportunities are now available for its sixth annual ride, which takes place in the fall of 2019 along Big Sur Highway One, California.

The Tour is providing a variety of sponsorships levels that it says make it easy for companies within the fresh produce industry, and affiliated industries, to get involved and help meet the goal of donating more than 50 salad bars to schools.

The 2019 Tour de Fresh sponsorship packages offer companies different benefits based on sponsorship level, along with year-round media exposure and marketing opportunities. Last year’s sponsors were included in more than 250 media placements in trade and consumer publications, which earned their brands more than 117 million total impressions and over $48,000 in ad equivalency per brand, according to the organizers.

“Next year will be a milestone for the Tour with the potential of reaching one million dollars raised that directly put fresh fruits and vegetables on the plates of hungry school age children across the country, since the event’s inception,” said Cindy Jewell, vice president of marketing for California Giant Berry Farms. “We are proud to bring together individuals and companies that share the common passion in this industry to join together supporting this ride helping to improve the health of our nation.”

2019's Tour de Fresh event will begin October 12th in Monterey California, down the coastline of Big Sur, and ending in Anaheim on October 16th. The organizers say this event not only provides sponsorship and fundraising opportunities for companies, but also brings friends and colleagues within the industry together for quality personal time before one of the biggest trade shows of the year. Additionally, with the coastal route through some prime ag land, potential sponsors can host the group at their facility as the group passes through the central coast, Santa Maria, and Oxnard.

“Tour de Fresh is an amazing opportunity to work with our industry to not only give back to a worthy cause, but one with an initiative that aligns with our core values,” said Daniel Cooke, senior director of marketing at Americold. “As soon as this year’s ride completed we couldn’t wait to sign back up for sponsorship in 2019 – we are proud to continue being part of the Tour de Family.”

In 2019 the Tour will still continue to offer its most popular sponsorships such as Finish Line and Premier, while also launching new sponsorships such as Tour de “Refresh” which allows the sponsor to work with Tour organizers to create a custom branded beer to provide to Tour participants at the end each day. Opportunities to join confirmed sponsors – California Giant, Americold, DMA Solutions, Sakata, Fight Like a Girl Foundation, PMA, and Paramount Export - are now available.

For more information:
Jessica Schneider
Tel: +1 (214-206-3047

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