The first Spanish citrus arrived at Dutch Green in Amsterdam yesterday. "We got Clementines and Clemenules from Aranda. From Frutas Morell, we got the first Navelina's", says Dutch Green's Hans Tabak.
Hans Tabak and Vicente Morell
Last year, the importer started on 1 November already. This year, the first product arrived almost two weeks later. "There was bad weather in Spain, so the supply started a bit later. We have also never been early starters. When Vicente Morell (of Frutas Morell) lets us know he can deliver citrus of the correct size, quality, and especially taste, we get going," says Tabak.
"Expectations were running high at the start of the season. I was not pleased at all with the mandarin prices before the beginning of the season. You have to pay good money for large Navelina's as there are not many of them. The smaller sizes are a lot cheaper", he says.
Frutas Morell is based in Valencia, Spain. This family business began in 1940 with the Cordero label. Vicente Morell is the third generation of Morells in the company. Frutas Morell supplies citrus exclusively to wholesalers. The wholesale sector is one where labels play an important role. Frutas Morell can distinguish themselves here by means of quality and good prices.
Vicente Morell sees the taste as the most important criterion when buying oranges and mandarins. "First, we taste the fruit. If it tastes good, we continue packing. We want consumers to return for more of the same. There is a lot on the line if you focus your work on building a brand and reputation on the market. You cannot afford mistakes", says Vicente.
For more information:
Hans Tabak
Dutch Green BV
Tel: +31 (0) 203 035 040
Mob: + 31 (0) 653 228 976
info@dutchgreen.nl
www.dutchgreen.nl