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Mexico: The avocado from Michoacan could miss the Super Bowl

The avocado from Michoacan could be left out of the 53rd edition of the Super Bowl, which will be held on February 3, 2019, due to a small group of avocado producers from the Uruapan region that have paralyzed the harvest.

A week ago, producers of avocado stopped harvesting and consequently selling avocado to the packing companies that market the product, as a form of protest and to demand they be paid a fair price for this product.

After a week of conflict, the entire avocado sector in Michoacan is in crisis, as the work stoppage affects 16,800 direct jobs and more than 70,000 temporary jobs, reported avocado growers and packers.

In addition to the damage to the families that grow avocado, the sector has had losses of 60 million pesos a day, as they have been unable to export 3,000 tons of avocados a day to the United States.

The Association of Producers and Packers Exporters of Avocado of Mexico (APEAM), said that, due to this protest, they had been forced to cancel two promotional contracts in the United States, one for October and another one for November.

In addition, the December contract and the Mexican avocado promotion campaign for the next edition of Super Bowl 2019 are at risk. "People are beginning to say that the Super Bowl programs, which is the time of the year when sell the most avocados in the United States, could be canceled," said Ramon Paz Vega, a spokesperson of the APEAM.

Paz Vega said that Michoacan was the only entity that had the quality and health standards that allow it to achieve the certification required by the United States Department of Agriculture to export avocados to that country.


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