Tmall recently announced that more than 600 Chinese traders will transform their stores and join Tmall on Double Eleven [November 11th]. This list includes Hema, RT Mart, Auchan, Zhongbai Supermarkets, and New Hua Da Supermarkets. The stores will include close to 100 Hema Fresh Produce stores and more than 470 chain supermarkets in 165 cities throughout China with more than 50 million clients.
Hema opened a large number of new stores in September. Their number of stores increased from 60 to more than 80 stores distributed over 16 cities throughout China. It is estimated that Hema will have 95 stores throughout the country by Double Eleven. This will be the first time that Hema goes all out during Double Eleven. Their integrated online and offline retail system is a driving force in the industry, and many traditional traders feel the need to upgrade their own business.
Source: Wuhan Evening News