The Dole Italian institutional campaign will continue to parade in some major Italian cities.
The advertising panels will decorate the entire tram networks of Bergamo, Genoa, Brescia and then the ones of Milan and Rome, again. They will catch the eye of many people across the main streets of these cities.
The activity is supported by in-store promotions which will be carried out in the same areas. This is part of the company's multimedia communication, which also involves the advertising pages on traditional and online specialized press – and banners on social media, also.
The concept of the new campaign “We have the sun inside” involves the ‘Il Sole di Dole’: a contest which is performing fantastically in terms of participants. This will last until the 28th of October. The name of the campaign is a call and a tribute to the most important aspect contributing to the unmatched goodness of Dole products: that is, the Sun.