The 2018 harvest of Northwest grown pears is estimated to yield more than 20 million standard boxes (average 44 lbs per box) of pears from Washington's Wenatchee and Yakima districts and Oregon's Mid-Columbia and Medford districts.
Pear Bureau Northwest said it aims to always create new and exciting pear content, and now the organization is releasing a series of videos that show the people and places that make up the Northwest pear industry. According to the Pear Bureau Northwest, the videos offer a look at topics such as the importance of family and community, growing conditions, labor, industry progress, organics, and what makes the perfect pear. For the most part, these videos will be used on www.USAPears.org and on social media and in digital ads, as well as shared with retailers.
This is the first video and the other videos can be watched here.
"Consumers are becoming more interested in learning where their food comes from and the stories behind it. We wanted to take consumers into the orchards and give them a fresh and honest look at the people who put in so much effort to grow pears," said Kathy Stephenson, Marketing Communications Director of Pear Bureau Northwest. "We are extremely proud to offer a collection of videos that beautifully capture the hard work, dedication and passion that goes into getting sweet and juicy Northwest pears from the tree to the table."
Pear Bureau Communications Specialist Neil Ferguson, who wrote and produced the videos in-house, is excited to take consumers behind the scenes of the pear industry. "What's fascinating about the Northwest pear industry is how much it still comes down to people, whether that be the nearly 900 family growers or the employees who work hard in the orchard and the packing facilities to get the best quality fruit to consumers. The story of those individuals and their communities is an important part of American agriculture."
As video continues to grow as an important form of media in the digital landscape, Pear Bureau Northwest said it is investing resources into developing content that is fresh, engaging and forward-thinking. In addition to the Hand-Picked videos, the organization recently unveiled a series of videos featuring a celebrity spokesperson, the actress Amy Smart, and will soon be sharing new recipe videos.