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A range of exclusive paper was created to give a new lease of life to subproducts usually employed as zoo-technical supplements, fuels for the production of energy or waste. It took 18 months to develop, test, patent and produce the revolutionary Crush range, all thanks to brand manager Michele Posocco as well as Favini's R&D team.
"We had already created ecologic paper - Shiro Alga Carta - in the past using organic residue, i.e. algae from the Venice lagoon treated and added to the paper to replace cellulose. That's why we thought we could do it again. This time, we have chosen a combination of fruit and walnuts to create a range of natural colored paper."
The entire process is carried out in the company facility in Rossano Veneto, near Venice. Waste is purified, micronized and mixed in with virgin cellulose and FSC-certified post-consumption recycled fibers using self-produced hydroelectricity.
Crush combines ten organic residue for the natural color range: corn, grapes, citrus fruit, olives, lavender, cherries, almonds, hazelnuts and coffee beans.
Play to watch the orange processing technique
Crush holds the FSC certification and is made with EKOenergia. It is GMO-free and contains 40% of post-consumption recycled products. Both the product and the process are protected by a European patent. The carbon footprint is reduced by 20%.
It's suitable for all applications, including luxury packaging, catalogs, cards, invited and labels. What better idea than to use paper containing grape residue to make a label for a wine bottle?