Biogro campaign targets organic labelling confusion

BioGro, New Zealand’s certifying organisation for organic produce and products, is marking its 35th anniversary by launching a campaign to combat misleading organic labelling in the country. The 'World of Good,' campaign ran for the first time in 2017 and BioGro is hoping it will be even more successful this year.

Throughout July, consumers will be encouraged to look for the BioGro organic certification logo.They will be entered into a prize draw if they take a picture of a certified product and send it to BioGro via email or social media, using the hashtag #WorldofGood. Two prizes worth more than $1,000 in total are on offer.

The aim is to educate consumers about the importance of choosing certified organic products, and to get them into the habit of looking for the BioGro organic certification logo. "Over the past three decades, BioGro has been working hard to educate consumers about organics and how important it is to look for certified products," says BioGro Marketing Manager, Robyn Vickery. "However, there is still a lot of confusion out there. With no official regulations governing the organic industry, it is still possible for brands to make organic claims yet contain ingredients that are not allowed in certified organic products.”

"We want to make our 'World of Good' campaign bigger and better this year to raise awareness of organic certification among a much wider audience."

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