Superfood berry producer ready for new markets

Superfoods, especially berries like goji, sea buckthorn, aronia, Cornelian cherries and organic blueberries, have been all over the news in recent years and, what some people may not be aware of, is that Greece is one of the few countries in Europe who are able to produce all of these berries.

Yannis Moraitis.

Started back in November of 2011, Pegasus Bio Hyperfoods works with 55 berry growers in Northern Greece who are all certified organic and are able to supply high quality, fresh berries.

Click here to read a description of each super berry that the company offers and its health benefits.

Goji berries.

"We have been lucky enough to see year on year growth in demand within the domestic market and it hasn't been easy, especially with the recession. We have had to do a lot of work to inform modern Greece about our products and their health benefits. We have been running several campaigns and making appearances at supermarkets, to help consumers become more familiar with these new superfoods. They are so versatile and are great for smoothies, fresh salads, marmalade, in desserts, on top of ice cream, even in meat dishes, the options are endless," explains Yannis Moraitis.

Aronia berries.

All of the products that Pegasus Bio Hyperfoods sells are organic and along with offering fresh berries, they also sell them in dried form, as well as chutneys, which are sugar free (sweetened with agave syrup), making them suitable for diabetics.

Seabuckthorn berries.

"Up to now we have been serving the domestic market, but we are now looking to other markets for export. We introduced our company at Fruit Logistica in Berlin and Freskon this year and we gained some nice contacts for potential partnership. We are in talks with a Polish company about exporting aronia berries to Poland, are in talks with Delhaize (already a partner in Greece) about offering our products to Serbia and Romania and speaking to Metro about exports to Spain, Germany and Poland," Yannis shared.

A view of the fresh berries (front), dried berries and marmalade on display at the company's stand in Freskon.

The berry harvesting season begins in May and lasts up to November; starting with Goji, followed by blueberry in June-October, Cornellian cherries and Sea buckthorn from July-November and finished by Aronia berries which are harvested from August -December. Yannis said that he is excited about letting the rest of Europe know about their berries and other organic offerings.

"I believe that organics are the future. Demand keeps on growing year on year, the consumers are changing and want foods high in nutrition."

For more information:
Yannis Moraitis
Pegasus Bio Hyperfoods
Tel: +30 23940 41191

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