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Polish prefer buying organic directly from growers than supermarkets

Although it might be slightly behind its western European counterparts, the organic food segment has seen dynamic growth in Poland over the last decade. According to industry forecasts, the upward trend is expected to continue, on the back of more and more Polish consumers have more money to spend and are focussed on eating healthily.

According to data from the Trade Quality Inspection of Agricultural and Food Products (Inspekcji Jakości Handlowej Artykułów Rolno-Spożywczych) there were 23,375 organic producers in Poland at the end of 2016, an increase of 360 producers compared to the year before. Undoubtedly, this increase is even higher for 2018.

Grupa Owoce Natury saw the potential of offering organic fruits and vegetables to the Polish market back in 2011.

"We provide customers with a healthy and safe product, that meets the highest requirements. We already have many years of experience and are interested in the
natural environment as well as the health and well-being of our clients. We engage ourselves in organic production to provide healthier food, with a longer shelf life, rich in vitamins and micro-elements," shared Anna Litwon from Grupa Owoce Natury.

Because the company has been offering organic products for several years now, they have had the opportunity to build up a database of proven suppliers which include; apples, pears, blueberries, blueberries, goji berries, cherries, raspberries, strawberries, plums and peppers, carrots, onions, beetroots, cabbage, leeks, celery, cucumbers and zucchini, amongst others.

"We guarantee optimal organization of deliveries - logistics facilities, packaging and quality control. To ensure safety, we cooperate with 2 companies supervising the production process. We provide deliveries to anywhere in Europe and around the world. We also have the capability to develop a range of frozen, dried products, juices, conventional fruits and vegetables," Anna said.

With a culture of buying fresh products from direct from the grower in local markets and along the side of the road, Anna said that consumers are more likely to trust and buy organics from these places versus supermarkets.

"It's a common perception in Poland that buyer directly from the grower assures the consumer of a more genuine product. The funny thing is we don't really know exactly who we are buying from, it could just be someone who bought it at the wholesale market and dressed up like a farmer. This is why there are still not very large assortments of organic products in the supermarkets, there is usually only a small section because they are worried about losses just in case they are not able to sell it all." concluded Anna.

For more information:
Anna Litwin
Grupa Owoce Natury Sp. z o.o.
Tel. +48 22 343 98 81
Fax +48 22 343 98 10

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