- Product Manager - Europe
- Product Manager, Horticulture - De Lier, the Netherlands
- Salesperson - Beamsville (ON) Canada
- Chief Executive Officer - Tropical North Queensland (Tully) Australia
- Head Grower in USA
- Commercial Manager | Cut Flowers - Kenya
- Market Access & Quality Systems Manager | Fruit - Bologna, Italy
- Business Development Manager - Madrid, Spain
- Commercial Manager - Amsterdam / Europe
- Regional Sales Representative/Manager - Southwest Region (USA)
Top 5 -yesterday
- Sri Lanka: New mango variety discovered
- Storm Gloria causes 62.6 million Euro worth of losses to Valencia's agriculture
- SNFL opens protocol to ship new varieties directly from Spain to Peru
- Apple grower excited about new Lady in Red plantings
- Tenderstem Royale® shortlisted at Fruit Logistica Innovation Awards 2020
Top 5 -last week
Top 5 -last month
"We are very excited to be launching our two brands in Hong Kong"
NZ cherry growers join to work directly with international market
"Pure Pac consists of a group of 7 passionate Cherry Growers who all own orchards in the Cromwell Area Central Otago," explains Ross Kirk, Chief Executive of Hortinvest which has been contracted as Pure Pac's project manager and packhouse manager. "What makes Pure Pac unique is all the shareholders are grower suppliers. We will grow, pack and market the fruit directly to buyers in the international market. Pure Pac have engaged an experienced team to put together their packhouse, logistics and marketing of our cherries."
As a group they currently have 70ha in production and coming into production and this year they will plant an additional 20,000 trees.
2017-18 will be the first export season for Pure Pac, however the growers have been exporting via other packers/exporters. According to Kirk they got together and decided they would like to work directly with the international market and therefore decided to invest in a state of the art packing house which will be ready for the first cherries to be processed in December 2017.
The harvest starts prior to Christmas and will run till early February.
"We have several varieties. The key export ones are Samba, Lapin, Sweetheart, Staccato and Rainier. In the first season we expect to pack 450mt and over the next 4 years anticipate volumes increasing to 1000mt per annum," said Kirk. "We are growing the varieties that suit the Asian market, they are sweet, juicy and crunchie."
Pure Pac are working with Compac Engineering to put in the latest cherry grading technology, along with some technology which is imported from Italy and France to complete the packhouse set up. The new packhouse will be capable of handling 1200mt’s over the cherry season.
"We are very excited to be launching our two brands at Asia Fruit Logistica: Pure Gold and Gold Reserve," stated Kirk. "The difference in the brands is simply the box and brand design. The quality of the cherries will be the same high quality premium cherries in each box.
"We have very strong demand from Taiwan, China, Vietnam, Thailand, we are looking to expand throughout Asia, and we would like to also work with customers from India, Indonesia, South Korea and Japan."
Pure Pac will be at Asia Fruit Logisitca as part of the New Zealand Country stand. The team, including some of the grower/directors will be there to meet with customers and discuss the group's cherries and the up coming Cherry season.
Hall 5c stand N-01
For more information:
Tel: +64 274845099
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2020-01-28 "We need varieties that are productive, have low picking and management costs"
- 2020-01-28 “This will be our biggest blueberry year ever”
- 2020-01-27 "The Sino-US trade war does not have a big impact on the export of fresh Chinese pears"
- 2020-01-27 Pears in Ukraine much more expensive than a year earlier
- 2020-01-27 Good campaign for persimmons
- 2020-01-24 Imported fruit taking over Chinese market during Spring Festival
- 2020-01-21 Festive ceremony celebrates first export of Chinese pears to Brazil
- 2020-01-20 Growing interest in the supply of Moldovan fruit to foreign markets
- 2020-01-20 Ghana to begin construction of US $6m watermelon factory
- 2020-01-16 Mild January is quite a change for North East fruit farmers
- 2020-01-16 Necessary steps to stop South Africa missing out on fresh fruit export growth
- 2020-01-15 More choices & more convenience with fresh-cut fruit
- 2020-01-15 Research initiative on the Chilean fruit industry
- 2020-01-14 Hail in the Regina productive zone
- 2020-01-14 Namibia prohibits import of infected fruits from Zambia
- 2020-01-14 First shipment of Chilean fruit of the season arrives on US West Coast
- 2020-01-14 “This year we plan to export up to 500 000 cold steri processed cartons"
- 2020-01-13 Chile plans to export 2.7 million tons of fruit in the 2019-2020 season
- 2020-01-08 Softfruit and stonefruit growers suffer losses from bushfires
- 2020-01-07 Tunisia fruit exports up 36% from 2018