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Seedless kinnows snatch Pakistan’s market

The Federation of Pakistan Chambers of Commerce and Industry (FPCCI) has said that the demand for Pakistani oranges (kinnows) has dropped in overseas markets as India, Turkey and Egypt have started producing seedless kinnows.

"The demand for seedless kinnows remains high, especially in the West, but unfortunately Pakistan does not produce such varieties," said Ahmad Jawad, head of the FPCCI Standing Committee on Horticulture Exports.

Pakistani farmers must start seedless kinnow production, so that exporters could be able to penetrate European Union markets and “we are in a position to introduce new varieties, which will fetch good prices in the existing markets,” a press release quoted Jawad as saying.

He said the worth of citrus varieties and value-added products in the international market stood at about $15 billion. By introducing other varieties, Pakistan could generate over $1 billion through exports every year.

Source: tribune.com.pk

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