- Head of Sales
- Sales Manager - Germany
- Key Account / Sales manager Fruit - DACH
- Associate Director International Procurement: Produce - Berlin
- International Procurement Manager - Berlin
- Sales specialist Vertical Farming North America / Europe
- Key Account Manager | Fresh Produce | Hamburg
- International Business Developer Indoor Farming
- Sales & Product Development Coordinator - Thornlands (QLD) Australia
- Sales Person
Top 5 -yesterday
- GLOBAL OVERVIEW MANGOES
- “By investing in the farm, we have more control of how things are done"
- "Having introduced the conventional bananas now in Sweden we are looking to introduce our brand into Europe”
- The popularity of a unique exotic fruit set to soar in Australia in coming seasons
- PolyNatural is moving to US to be close with clients from the apple and pear organic market
Top 5 -last week
Top 5 -last month
Matt Jones, Senior Buyer at Reynolds
"“We see ourselves as an insurance policy for our customers"
"Of course, now we have renegotiated many of our contracts with suppliers, the currency swing has had an impact. However, we have been working closely with suppliers to keep the impact to a minimum by scrutinising costs, such as packaging, transportation and product specifications.”
And what isn’t clear of course, is whether the pound will fall further. “No one really knows how Brexit is going to play out, but you can’t rule out the pound devaluing even more,” says Matt. “We see ourselves as an insurance policy for our customers because they need to nail down the margins on their menus. They can’t keep putting them up every week.”
He goes on to say that to stay competitive you need to understand your customer's needs. Ensuring that products are fit for purpose is crucial.
"Call it imperfect, mishapen, Class II or value fruit and veg, we’ve been offering our customers these products as options for years, because they are a great way of saving operators money. Once a pepper is chopped up and put in a salad, or a carrot turned into a soup, it doesn’t matter what it looks like. The truth is that now the retailers have got involved, there are fewer of these products available and the price gap has narrowed. However, we will continue to offer these products where we can.”
And what about prepared products? “During the last recession, we definitely saw a move away from prepared produce to wholehead, because it’s an obvious way of saving cash, at least on the surface. However, much will depend on the operator, because prep is a great way for a multi-site operator to guarantee consistency. For kitchens with limited facilities or skill levels the price premium will still be justified because you might be able to save on staffing costs.”
As for producing more in the UK, higher input costs in the UK, such as labour and utilities, can often make growers less price competitive compared to say Holland or Spain. It’s possible that the gap will narrow between imports and domestic production according to Matt, but no-one can say for sure as much will depend on future government regulations.
Looking forward Reynolds will continue to look at shortening the supply chain where appropriate, continue to drive efficiencies and increase volumes where they can to drive better deals.
For more information:
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