This change in Chile's horticultural system is helping small and medium companies to become familiar with the acquisition of modern tools, learning that in order to achieve a good balance between price and quality, the industrialization process is vital. "The growers who are starting to do better know that they need technology to move forward, given the lack of labourers. And all of this has to be done with their own resources, because there is not a lot of funding and only a handful of organizations provide support in the process. We, as a trading company of machinery, benefit from these changes, because it allows us to grow and specialise in new technologies," affirms Yáñez.
"Right now, we are especially keen in acquiring equipment from Dutch companies. Most manufacturers offer products that force the buyer to adapt; there is no effort to provide some flexibility. But Dutch manufacturers have a more flexible mindset that facilitates our work and that of the growers. Although the Netherlands is geographically not very similar to our territory, it is a small country which is highly specialised and productive, so we can try to adapt their production methods and equipment. If this trend continues, more than 50% of the machinery used in the fields will be of Dutch origin," assures the representative of the Chilean company.