Pink Lady adds new varieties

Pink Lady America (PLA) is adding naturally-occurring varieties to the Pink Lady® trademark which will result in improvements to some fruit characteristics.

The grower-supported organization in Yakima, Washington says the non-GMO varieties of Barnsby, Maslin, Rosy Glow, Ruby Pink and Lady-In-Red (if under license) are now included under the Pink Lady trademark. This means, to eliminate consumer confusion, these varieties will need to be sold under Pink Lady® store signage.

Dr. Reeves is also quick to point out that this inclusion of other varieties under the name of an apple is nothing really new as it’s been a standard practice in the industry for other apples for many years.

According to Dr. Reeves, growers, produce merchandisers and consumers will be seeing such advances as an expanded market availability with Pink Lady® Brand Apples arriving in stores much earlier in the season.

Also adding to this earlier arrival of this consumer favorite will be trademarked apples being ready to eat when harvested. This compares to the original apple sometimes needing to be stored for a period of time while sugars and acids come to balance.

“While an expanded season is a terrific consumer benefit, it’s also important to remember this continues to be an apple meeting the original brand promise,” Dr. Reeves says. “This means a non-GMO apple providing the sweet/tart flavor profile, crunchy texture and the slow to turn brown with cut characteristics the consumer has become so used to enjoying.”

For more information:
Dr. John Reeves
Pink Lady America
elkman12@gmail.com

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