North America Edition
secondversion.gif)
Pink Lady America (PLA) is adding naturally-occurring varieties to the Pink Lady® trademark which will result in improvements to some fruit characteristics.
The grower-supported organization in Yakima, Washington says the non-GMO varieties of Barnsby, Maslin, Rosy Glow, Ruby Pink and Lady-In-Red (if under license) are now included under the Pink Lady trademark. This means, to eliminate consumer confusion, these varieties will need to be sold under Pink Lady® store signage.
Dr. Reeves is also quick to point out that this inclusion of other varieties under the name of an apple is nothing really new as it’s been a standard practice in the industry for other apples for many years.
According to Dr. Reeves, growers, produce merchandisers and consumers will be seeing such advances as an expanded market availability with Pink Lady® Brand Apples arriving in stores much earlier in the season.
Also adding to this earlier arrival of this consumer favorite will be trademarked apples being ready to eat when harvested. This compares to the original apple sometimes needing to be stored for a period of time while sugars and acids come to balance.
“While an expanded season is a terrific consumer benefit, it’s also important to remember this continues to be an apple meeting the original brand promise,” Dr. Reeves says. “This means a non-GMO apple providing the sweet/tart flavor profile, crunchy texture and the slow to turn brown with cut characteristics the consumer has become so used to enjoying.”
For more information:
Dr. John Reeves
Pink Lady America
elkman12@gmail.com
Announcements
Job Offers
- Grower, Vine Crops - Richmond (KY) USA
- Cultivation/Propagation Manager Young Plants - Australia
- Assistant Head Grower - Mason City (Iowa) USA
- Global Category Director for Cherries - Chile, North America, Australia or New Zealand
- Head of Sales - LA (California) USA
- Head of Agronomy: Research & Development - Berlin, Germany
- Africa Fruit Export Sales Manager - South Africa
- Grower - Philippines
- Assistant technical manager
- Food Safety and Quality Director - South Bend (IN) USA
Specials more
Top 5 -yesterday
Top 5 -last week
Top 5 -last month
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2021-03-05 Washington-grown organic produce offered year-round for fourth year
- 2021-03-05 “Our strength is to sell produce from Africa directly to North American retailers”
- 2021-03-05 Ngāi Tahu Holdings takes stake in Rockit Global Limited
- 2021-03-05 UK retailers delighted by Mzansi's stone fruit
- 2021-03-05 Peruvian strawberry exports increased significantly in 2020
- 2021-03-05 "The Chilean grape season ended abruptly, but no shortages on the European market"
- 2021-03-05 "Our large-scale pot and substrate blueberry cultivation in Portugal makes us unique"
- 2021-03-05 Hawke’s Bay apple growers pulling out trees due to lack of harvest laborers
- 2021-03-05 PGI certification is still a long way off for the Favetta strawberry
- 2021-03-05 Italian strawberry season in full swing
- 2021-03-04 Driscoll’s Miles and Brie Reiter discuss past, present and future of their business
- 2021-03-04 Egypt in talks to export grapes & pomegranates to Japan
- 2021-03-04 Texas winter storm might not be harmful for Hill Country peach crops
- 2021-03-04 Spain receives the first watermelons from Senegal
- 2021-03-04 "Chinese import fruit market already past the darkest hour"
- 2021-03-04 "Watermelon prices have been great for weeks, pineapple market remains worrisome"
- 2021-03-04 Domestic Moldovan grape prices up due to Romanian demand
- 2021-03-04 Rosselkhoznadzor allows imports of apples, tomatoes from some Azerbaijani enterprises
- 2021-03-04 Demand for Kissabel® outstrips supply
- 2021-03-04 Fruit Cleaning Service offers alternative for soft fruit with a quality problem
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
