- Senior Commercial Manager
- Assistant Nursery Manager - Tasmania, Australia
- Tissue Culture Lab / Operations Manager - Victoria, Australia
- Irrigation Manager - Tasmania or Victoria
- Chief Executive Officer Hortifrut IG Berries
- Head of Operations - Dubai, United Arab Emirates
- Greenhouse grower / production manager - Brazil
- Experienced International Trade Specialist
- Packaging Supervisor
- Nursery Production Manager South Australia
Top 5 -yesterday
Top 5 -last week
Top 5 -last month
- How a safari camp in the heart of Kenya’s Masai Mara is harvesting 200kg monthly
- A very crowded European avocado market
- "We have lost 80% of our stone fruit production this year"
- "The soil of Zimbabwe seems to be magical for blueberries”
- San Miguel sells fresh fruit operations in Peru and South Africa to Citri&Co
Pink Lady adds new varieties
The grower-supported organization in Yakima, Washington says the non-GMO varieties of Barnsby, Maslin, Rosy Glow, Ruby Pink and Lady-In-Red (if under license) are now included under the Pink Lady trademark. This means, to eliminate consumer confusion, these varieties will need to be sold under Pink Lady® store signage.
Dr. Reeves is also quick to point out that this inclusion of other varieties under the name of an apple is nothing really new as it’s been a standard practice in the industry for other apples for many years.
According to Dr. Reeves, growers, produce merchandisers and consumers will be seeing such advances as an expanded market availability with Pink Lady® Brand Apples arriving in stores much earlier in the season.
Also adding to this earlier arrival of this consumer favorite will be trademarked apples being ready to eat when harvested. This compares to the original apple sometimes needing to be stored for a period of time while sugars and acids come to balance.
“While an expanded season is a terrific consumer benefit, it’s also important to remember this continues to be an apple meeting the original brand promise,” Dr. Reeves says. “This means a non-GMO apple providing the sweet/tart flavor profile, crunchy texture and the slow to turn brown with cut characteristics the consumer has become so used to enjoying.”
For more information:
Dr. John Reeves
Pink Lady America
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2022-06-27 Pakistan agrees to import tariff of 5% for Iranian apples
- 2022-06-27 Israel’s ARO Breeding Program releases Pearls of table grapes
- 2022-06-27 Tighter supplies of blueberries for July 4th holiday
- 2022-06-27 "There will be more than enough blueberries by the end of the year"
- 2022-06-27 Angelcot crop anticipated to move fast
- 2022-06-27 Peru's organic blueberry production will grow again
- 2022-06-27 ASOEX signed a Clean Production Agreement that will strengthen the sustainability and competitiveness of blueberries in Biobio
- 2022-06-27 "Dutch and Belgian people are more than happy to pay more for local products"
- 2022-06-27 "We are eagerly awaiting the start of the holiday season in the Baltic Sea region"
- 2022-06-27 Reduced imports lead to a gap in the watermelon market
- 2022-06-27 Farmer reveals increasing cost to grow strawberries in Australia
- 2022-06-27 E-commerce platforms impact traditional sales models, with online transaction volume reaching about 20%
- 2022-06-27 "Product quality of Chinese Shine Muscat green grapes slightly improved"
- 2022-06-27 "Shipping delays, and the freshness of pears, have a direct impact on the profit margin of visiting traders"
- 2022-06-27 Paula del Valle to analyze the varieties of Peru and their post-harvest behavior during blueberry seminar
- 2022-06-27 Field assessment for Mexico’s Sembrando Vida Project concluded on Friday
- 2022-06-27 French blueberries: high demand for processing
- 2022-06-27 Berry growers slam retailers for cautious approach to selling
- 2022-06-27 "Purchase price of Chinese pears is 20% higher than around this time last year"
- 2022-06-27 South African 2020/21 table grape season intake volumes ends 4% higher than last year