Sourcing fresh fruit is important for Fructofresh, the Polish fresh cut fruit salad company, because the quality and shelf life of their products depend on getting quality fruit. That's why they work hard to develop strong relationships with growers throughout the world, so they can get the best fruit for their fruit salads.
“We are proud that on our labels you will not find “frozen fruits” on the ingredients list. It’s because we don't use them at all. We get fresh fruit and process them into fruit salads in our factory in Poland.”
The company was founded ten years ago with the goal of providing healthy fruit to time-strapped consumers. In order to ensure that fruit reaches acceptable levels of safety and quality Rafael makes sure all of the growers he works with are GlobalGAP certified. When Rafael joined the company three years ago, he made it a point to travel to many of the countries from which Fructofresh sources its fruit to ensure he got the best inputs.
“I went to Costa Rica to buy pineapples and melons, and then I went to Peru, Brazil and Chile,” said Rafael. “It's very important to buy fruit directly because then you have control over volume and quality, and you can get better prices for your clients.” Fructo Fresh also buys melons from Spain, Italy and Greece, and it gets citrus from South Africa, South America and Europe. The company processes the fruit into fruit salads based on the specifications given to them by its clients, which, though located all over Europe, are primarily concentrated in Germany and France. The salads, which range in size from 150 millilitres to 10 litres, are sold in supermarkets and in hotels, restaurants and cafes. They also sell mono products and fresh juices to those establishments, which is also known as the HoReCa market (hotel, restaurant and catering companies).
Growth has been stable for the company, which sells its products to the HoReCa market under the Fructofresh brand and to retailers under the Fructofit brand. Demand has been growing, as clients expect new varieties of fresh-cut products. Production processes have been improved and equipment has been upgraded, so Rafael sees a bright future for the company.
“Recent investments allowed us to expand our cold storages.” said Rafael. “I see a positive future.”
Contact details:
Rafael Zwoinski
Fructofresh Group
Tel: +48 68 359 02 05
Email: purchase@fructofresh.com
www.fructofresh.com
Author: Yzza Ibrahim / Carlos Nunez