California Giant baking away winter blues
Consumers are encouraged to enter their favorite berry pie recipe featuring California Giant blueberries or blackberries or a combination of both for a chance to win a grand prize of $500. Additionally, the grand prize recipe will be professionally photographed and featured on www.calgiant.com
Entries have been pouring in since Thanksgiving and the promotion will run through December 14th. This provides enough time for the winning recipes to be featured during the holidays and allow consumers to try the recipe at home to share with friends and family during the season.
At the conclusion of this promotion, the company will be ready to kick off the next consumer campaign that will target New Year’s Celebrations and provide the opportunity for weekly winners in a promotion called “Blended Splendid and Smooth” 2015 New Year Edition. This campaign is in cooperation with several partners in both the produce industry, and complimentary products that provide complete recipe solutions to the consumer along with the chance to win a high end blender from Blendtec.
Each of these promotions are providing the California Giant berry consumer fun new ways to include fresh berries in recipes for their families while providing a chance to win prizes. Additionally, California Giant gains new information about those that are participating so future promotions and offers are relevant and keep the consumer coming back for more while building increased loyalty and engagement.