Chiquita Food Market receives new identity

In recent years, La Chiquita has expanded geographically—opening supermarkets in Chicago’s western suburbs and Rockford, Illinois. The grocer also has expanded its product offerings—adding bakeries to existing locations and increasing the variety of items on the shelf. To reflect its changing position in the marketplace, the Chicago-based grocery store chain has unveiled a new moniker: Chiquita Food Market.

One of the first marketing initiatives for Chiquita Food Market to promote its new image was to launch a revamped website, that combines the company’s rich Mexican heritage with its current brand position. The website was designed and developed by Lombard, Illinois-based Stevens & Tate Marketing.

The first La Chiquita Supermercados opened its doors in 1972 at 26th and Central Park in Chicago’s Little Village as a neighborhood grocer. Today, Chiquita Food Market operates seven stores: two in Chicago and one each in Cicero, Franklin Park, Aurora, West Chicago, and Rockford.

The new website seamlessly integrates Chiquita Food Market’s current situation and rich heritage.

Please visit www.stevens-tate.com for more information.

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