Top 5 -yesterday
Top 5 -last week
Top 5 -last month
- Schoeman Boerdery extends a hand to a hundred rural communities
- No workforce means that fruit remains on trees
- “Japanese market is very demanding when it comes to fruit quality”
- ‘Starch found in bananas can reduce some cancers by more than half’
- “Citrus from South Africa, Egypt, Morocco and Argentina are highly sought after in Baltic”
Overseas branch about more than just money
Officebuilding in the Chinese city Shanghai.
The Origin Group was founded in 2006 to market the products of a large South African grower in Europe. In addition to an office in Europe, Origin Fruit has offices in Chile and China. "We are part of a South African parent company," says Corné. "South Africa already exported to Asia, but in 2007 the parent company decided to open an office in China." A year later, the office was duly opened. From the office in Shanghai, mainly citrus and grapes are imported, but also lower volumes of top fruit and avocados for the Asian market. "We focus mainly on imports from South Africa, but in recent years we have more import from North and South America."
Univeg, head quartered in Belgium, has a large network of offices worldwide. Since 2002, the company has operated a subsidiary in Brazil that focuses on the export of limes and cloves: Univeg Katope Brazil. Last year, the Belgian company opened a second office in Brazil. Univeg Trade Brazil focuses on the import of fruit and vegetables through the worldwide network of Univeg offices. Univeg Trade Brazil is located in São Paulo, Brazil UNIVEG Katopé operates from the more northern city of Salvador. Additionally, Univeg has a grape plantation in the South American country. The harvest of this plantation is sold on both domestic and foreign markets.
The Salvador office has only five employees. The branch produces about $ 20 million annually, mainly from export to Europe. Univeg Trade Brazil in São Paulo is run by one person, sporting annual sales of roughly $ 8.5 million, chiefly extracted from the domestic market. Univeg Trade Brazil focuses on Brazilian retailers, particularly in the north east and north of the country.
Chinese resemble Europeans
Often-heard complaints about overseas markets, such as different work ethics and the time it takes to build relationships with Chinese traders, didn’t cause any major problems for Origin Fruit. "Of course, Chinese people have different habits," says Corné, "but we had already done business in China for several years already, so we were familiar with local customs. In general, I am positively surprised by the way of working in China. They work much smoother, and are more professional than we often give them credit for in the West." Corné points out that building a good relationship with customers in Europe also takes a lot of time. In that respect there is little difference between Europeans and Chinese.
Brazil: a lot of potential in retail
"We firmly believe in the potential of the Brazilian market, and the increasing consumption of fruit and vegetables," says Kerim Taner. "In addition, the country has a unique climate and there is plenty of land available to grow quality products. We want to strengthen our position in Brazil as a grower, packer, exporter and importer by building lasting relationships with Brazilian retailers."
The (originally Belgian) company mainly sees opportunities in the growing retail sector in the South American country. "Univeg's range of products from South America and Europe and the global network result in a well-integrated product flow to Brazil."
So in addition to financial results, having a subsidiary indirectly yields many immaterial benefits. "I think we have better access to customers in the Chinese market, we can better respond to developments in the market and we have a better understanding of price movements, allowing us to respond quickly," says Corné. That is not to say that China always produces successfully. The Asian market, like any other market, is prone to fluctuations. The South African citrus season, to name just one of many recent issues, proved difficult in China. Other problems, like Black Spot on the European market and turmoil in Russia, put the citrus market under pressure. "As a result, China was seen as a good alternative, which in turn put pressure on prices."
Origin Fruit Direct
Corné van de Klundert
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2022-08-12 Andalusia achieves record exports to America
- 2022-08-12 NZ looks at supporting RSE employers and workers in winter
- 2022-08-12 Changing the tertiary summer break to help NZ fruit growers
- 2022-08-12 Bergendal fruit farm emphasizes participation and transformation
- 2022-08-12 Morocco: UM6P Ventures invests in gene editing and food waste reduction companies
- 2022-08-12 'Nigerian post-harvest losses placed at N3.5 trilllion annually'
- 2022-08-12 Blackouts might lead to empty supermarket shelves in the UK
- 2022-08-12 Vietnamese agri exports to EU are steadily increasing
- 2022-08-11 Special restaurant experience: 3D visualization of the food's journey to your plate
- 2022-08-11 Turkish Ministry prepares agriculture action plan
- 2022-08-11 Kyrgyzstan increases agri exports in 1H 2022
- 2022-08-11 'Domestic cherry season had clearly passed its peak'
- 2022-08-11 Brazil business engagement promotes Namibia as preferred and shortest trade route into southern Africa
- 2022-08-11 "The European market is still very interesting for Asian and Latin American producers"
- 2022-08-10 British Columbia: Pilot program helps recruit & retain seasonal domestic agriculture workers
- 2022-08-10 Seven produce industry trends of 2022
- 2022-08-10 Western Growers applauds $4 billion in drought-relief funding
- 2022-08-10 Spanish household fruit and vegetable consumption back to pre-covid normal
- 2022-08-10 "Market demand for fresh-keeping products remains high as the fruit season in the northern hemisphere is in full swing"
- 2022-08-10 Cost of fruit and vegetables to drop in Australia in coming weeks