Gruventa's executive also states that "the Spanish agro-food sector needs to promote brand strategies, as quality brands like the PGI Cítricos Valencianos and the Designation of Origin Kaki de la Ribera del Xúquer have already done. We should learn from those entities' lines of action, which have taken their products to a much better international position in recent years."
Spain: Cítricos Valencianos leads by example with international promotion
Gruventa's executive also states that "the Spanish agro-food sector needs to promote brand strategies, as quality brands like the PGI Cítricos Valencianos and the Designation of Origin Kaki de la Ribera del Xúquer have already done. We should learn from those entities' lines of action, which have taken their products to a much better international position in recent years."