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Northwest pear bureau celebrates with month-long PR campaign

USDA proclaims December as National Pear month

December has again been proclaimed National Pear Month by the United States Department of Agriculture (USDA), thanks to the abundance and variety of fresh pears in season and available nationwide.

Pear Bureau Northwest is taking advantage of this promotional opportunity by conducting a national public relations campaign that spotlights a trio of clever pear preparations by top chefs. “Home cooks are inspired by chefs, and frequently re-create the dishes they are served in restaurants in their own kitchens,” says Cristie Mather, director of communications for Pear Bureau Northwest. “Menu trend data that we commissioned this year from Mintel Menu Insights shows that while pears in salads and desserts are still growing strong, pear usage in savoury applications and ethnic recipes is on the rise. Our goal for National Pear Month 2013 is to help boost pear sales by exposing consumers to new, innovative ways of serving pears.”



In addition, the Pear Bureau is sending sample packs of multiple fresh pear varietals to key media contacts, and is also counting down the days of National Pear Month in its social media sites with daily posts that not only offer chef-inspired pear usage ideas, but also general pear tips, varietal information, nutrition facts, and holiday themed recipes, décor, and gift ideas.

For more information:
Cristie Mather
Pear Bureau Northwest
Tel: +1 (503) 652-9720
Fax: +1 (503) 652-9721
Email: cmather@usapears.com
www.usapears.org

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