After a period of slight stagnation with plenty of fruit not meeting the colouring or calibre standards, as well as demand not being as high as it usually is at this time of the year, the citrus sector has welcomed the cold winter temperatures with enthusiasm.
"The arrival of cold temperature has improved both the fruit's ripening and the levels of demand," affirms Carlos Sancho, Commercial Director of the company Madremia S.L., based in the Spanish town of Canals. "Consumption started increasing last week and it seems the trend will continue over the coming days."
The heat and lack of rains during the autumn caused the earliest clementine and mandarin varieties to reach overall smaller calibres, although according to Carlos Sancho, "the situation has already changed with the Clemenules and Orogrande varieties. In any case, Naveline oranges, which will be marketed until mid-January, also present smaller calibres than usual."
It could be said that prices are reflecting this, as at the moment clementines are at moderate levels, while oranges reach lower prices as a result of the calibres and larger production volumes.
For the 2013/2014 season, the Region of Valencia's Government estimated the growth of citrus production volumes at around 8%, which amounts to 3,256,044 tonnes of fruit. Oranges are growing the most, with a production 19.1% larger than last year; around 1,694,036 tonnes.
Madremia S.L. exports its citrus to European markets such as Germany, Austria, The Netherlands, Poland, Italy and the Czech Republic. Additionally, it is currently shipping containers to Dubai, Saudi Arabia and Brazil, where demand for Spanish fruit seems to be on the rise.
The Valencian company packs its citrus in all kinds of formats under the brands MADREMIA and LEYENDA. "This year, we have created a new image for the company's packaging so that the presentation is on a par with the fruit's quality."