Del Monte inspires Americans to plant a garden in their pantries

To inspire Americans to eat more fruits and vegetables year-round, Del Monte has partnered with Brit + Co., an online platform and e-commerce company, to create a four-part pantry content series. This series encourages consumers to think of their pantries more like their own personal garden. The pantry, which is similar to a garden, requires planting (stocking up on fruits and vegetables), tending (organizing your pantry so that nutritious items are up front), and harvesting (finding and creating inspirational meals with what's in the pantry).

Nearly 90% of Del Monte fruit and vegetables are grown in the United States, with the majority canned the same day they are picked to lock in nutrients and flavor. More importantly, Del Monte fruits, vegetables, and tomatoes contain similar nutrients as fresh when prepared for the table. In some instances, such as peaches & tomatoes, canned contains more antioxidants and vitamins than fresh as a result of the canning process. For all of these reasons, consumers are always assured of having garden quality fruits and vegetables readily available.

"The content we created helps educate both of our fan bases on how they can effectively use and draw inspiration from their pantry," said Amy Shoemaker, Brand Manager at Del Monte Foods. "When your pantry is stocked with Del Monte fruit, vegetables and tomatoes, it's like having a garden in the pantry. This year, we are inspiring Americans to plant a garden in their pantry and Del Monte will be there to help tend and harvest their garden."

For more information on Del Monte and Brit & Co.'s partnership please visit: www.brit.co/del-monte-pantry-setup/.

Publication date: Thu 21 Nov 2013