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Season opened with new look and feel

European Sweet Sensation pears go on sale this week

Sales of European Sweet Sensation pears begin this week. In recent months growers in The Netherlands, Belgium, Italy and England have taken great care to pick only the tastiest Sweet Sensation pears and once again this year this bi-colour pear is outstanding in taste, colour and quality.

In recent years Sweet Sensation has been sold mostly in France, Germany, Belgium and the UK. Now that there is more volume available in Europe the marketing focus has been expanded to include The Netherlands and Scandinavia but there are also potential markets in other overseas destinations. Sales of Sweet Sensation are additionally enhanced by a new brand identity and seductive logo.

Distinctive brand identity
Sweet Sensation not only has a new logo but also a new slogan "Love at first Bite" which highlights the distinctive features of the pear. Ingmar van den Doel, Chairman of the Global Marketing Committee, says: "With the new brand identity we aim to promote additional values to the grower, retailer and consumer of Sweet Sensation. At consumers can be inspired by the possibilities of this delicious pear.

"LVE and its licence holders are confident that Sweet Sensation will establish itself on the market this year" said Bert Wilschut (sales manager at LVE). "The pear is not only attractive because of its nice red colour, but also because of its sweet and fresh taste. The pear can be eaten both peeled and unpeeled. For both growers and retailers, this pear offers opportunities for a great return."

For commercial and product information, please contact Ton van Wiggen at The Greenery bv, tel: +31654 378 700 or e-mail:

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