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to promote the sale of Florida OJ and local juice sales

US: Mixon Fruit Farms introduce the Mixon Morning Man

Mixon Fruit Farms have created a delivery character for their local juice sales—we call him the Mixon Morning Man.

In a crisp, clean, all-white uniform reminiscent of “old-school” milkmen, the Mixon Morning Man adds a powerful visual connection to his juice deliveries with a bright orange bow tie and a matching pocket square. The Mixon Morning Man has been called “dapper”, “impressive”, “sexy”, “cheery” and a “restoration of faith in humanity” by surprised and excited customers. People have stopped him on his deliveries to take his picture and on almost every occasion when delivering to restaurants, café’s and diners, customers who had not already purchased orange juice ADDED orange juice purchases for every person at their table. One laughing customer exclaimed, “If the delivery guy looks that good, the juice must be fantastic!”

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