"The CIV, with its Varietal innovation centre, is maybe the sole example of a private research centre in Italy. I immediately found the challenge of reorganising its work both at a domestic and international level stimulating."
"The Centre is well-known for its strawberries and apples with excellent quality, adaptability and resistance. In particular, strawberries achieved very good results at a European level, which were consolidated also thanks to its network of nursery gardens. The objective is to one day reach non European markets such as the US and Canada, with which we have agreed on a experimentation and improvement programme."
The director adds, "At the moment, I am focusing on apples and on the genetic improvement work that was done over 20 years and which led to the creation of varieties selected according to the quality requested by consumers - juiciness and crunchiness in particular - but also according to the resistances that are useful for producers. These make it easier to distinguish fruits and therefore to work on marks and brands."
"In addition, the expansion of Modì® apples continues together with the strengthening of commercial relations both in Europe - Germany and England in particular - and outside the EU with US, Australia, New Zealand, Uruguay and Russia."
"Finally, a lot of attention will be placed on gene improvement for characteristics such as crunchiness associated to scab-resistance, thick peel, etc. The development of sale strategies is also important, so that the CIV can grow and become an independent company," concludes Marica Soattin.
Consorzio Italiano Vivaisti
Strada Statale Romea, 116
44020 San Giuseppe di Comacchio (FE)
Tel.: (+39) 533 399431
Fax: (+39) 533 399441