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Ine Potting, Scherpenhuizen:

"I believe the market can handle more avocados this summer"

This summer, Peru, Mexico and South Africa are expecting larger avocado volumes. 

Ine Potting is, nevertheless, not concerned about there being an over-supply. "I am convinced that the market can handle these large volumes and that the demand will still outweigh the supply", she says. Ine has been appointed as Global Sourcing Director at the Dutch fruit and vegetable wholesaler, Scherpenhuizen, this year.

"Peru is expecting a 20% higher production. The same growth percentages are being predicted for Mexico and South Africa. That remains to be seen. Volumes will be higher in any case", says Ine. "At Fruit Logistica, I noticed there was still some scepticism about the market prospects. I am not sceptical."

"The supply from Mexico will mainly be sent to the States and Chinese demand is also growing rapidly. The volumes going there are still not comparable to Europe. It is, however, a market with a lot of potential. European buyers must take it into account", she continues. "Nowhere else are the regulations as strict as in Europe. This makes it far more attractive to producers to send their avocados to other destinations. In my opinion, Europe really should do something about this."

"Currently, the market is fairly empty. The supply in Peru is just starting. Some avocados have arrived from Mexico and South Africa, but these are small volumes. Where we usually see a bit of a dip after Easter, I am expecting prices to remain at the same level", says Ine. "Then we wait for the large volumes to come to market in June again. This will have a negative effect on prices. In August, stockpiles are usually sold. It is also quieter then because of the holidays. From mid-September, demand will pick up again."

For more information:
Ine Potting
Mob: +31 (0) 610 064 341

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