Sweet root vegetables conquer Germany and Western Europe

Start of the International Sweet Potato Week

For the third time, the International Sweet Potato Week will take place this year. From 21 to 31 March 2018, everything revolves around these orange root vegetables from the USA. Germany, France, Denmark, Finland and other countries are participating in this unique initiative, which was initiated by the American Sweet Potato Marketing Institute and the North Carolina Sweet Potato Commission. For 10 days, consumers at the grocery store and on Facebook can experience North Carolina sweet potatoes; something for healthy all-rounders. Tasty recipes and helpful tips will provide an incentive and will show people how to use the tubers in the kitchen.

Sweet potato varieties: Product representative Joseph Renz (left) and the orange Covington variety (top right). Below: the Bonita variety

Americans have known and appreciated the sweet potato for centuries. In the U.S. this product is often on the dinner table, prepared in many different ways. However, the name of the sweet potato is misleading, because it is not really related to the potato. It is oblong, of orange color and tastes slightly sweet. “Sweet potatoes do not look like much, but they taste great. We are seeing an exploding demand, especially for the purple Nash variety,” says Joseph Renz, the German representative of American production company Scott Farms International.

The purple Nash variety

Consistent quality
One of the largest US sweet potato growing areas is in North Carolina, where the climate is warm and particularly favorable. The popular Covington variety is mainly cultivated there and in other southern states. Every year about 271,000 tons of tubers are produced, most of which are stored after harvesting at 12 to 15° C. For five to ten days, the sweet potatoes are exposed to temperatures between 26 and 29° C, so that their starch converts to sugar and the sweet aroma of the Covington fully develops. These optimum conditions make it possible to store the produce for up to twelve months maintaining a high, consistent quality. That's why sweet potatoes are available all year round.

They taste great in hearty dishes and desserts and impress with their versatility. In addition, sweet potatoes are rich in nutrients. They contain complex carbohydrates that provide the body with energy. They contain beta-carotene and vitamins C, E and B6 as well as calcium and iron.

For more information:
Scott Farms International
Joseph Renz
Jogchem van der Houtweg 7
2678 AG De Lier, Niederlande
+49 (0) 40 299 991 69

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