Unlike many other types of cabbage, the peak season of the Jaroma cabbage is just starting. The harvest season in Germany ended late December, after which the agency immediately switched to the goods from the fields in Spain and Italy. Estelmann: “From week three on, sales are usually slowing down until the summer holidays in late June. But because of the fact that the Jaroma cabbage is coming fresh from the fields, we have few quality problems. Of course, unlike with white cabbages we have no stored goods.”
But that's not the main reason why the Jaroma cabbage is the 'cabbage of the future' according to Estelmann. “Since its launch in 1999, this cabbage variety is gaining in importance every year. This popularity is, in my view, a question of demographics. Jaroma cabbages can be compared with oxheart cabbages, as they lack the bitter substances that white and red cabbages contain. As people are getting older they can hardly digest the traditional types of cabbages. The same goes for small children and pregnant women who can eat the Jaroma cabbage without problems. We also receive regular feedback from our customers that the Jaroma Kohl is nice to eat.”
Since 1999, the Jaro-Fruit Growing Cooperation GmbH has focused itself completely on the distribution of Jarome cabbages. The company supplies this specific type of cabbage not only to the major German supermarket chains, but also to wholesalers and suppliers throughout Europe. The unique breed is popular -among other things- as an ingredient of salads and as a side dish, and it is being marketed all year round.
For more information: