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Peak season is almost starting for this specific cabbage

Germany: “Jaroma cabbage is the cabbage variety of the future”

White cabbage, red cabbage and savoy cabbage are not really trendy these days. On the other hand, there are cabbages such as the oxheart cabbage and the Chinese cabbage that are easier to digest and they are gaining in importance. These varieties also include the so-called Jaroma cabbage, a unique breed that looks similar in appearance to the white cabbage, but that hardly has any bitter aftertaste. "We are finding that the Jaroma cabbage is getting more popular every year", says Mark Estelmann, Managing Director of Jaro-Fruit Growing Cooperation GmbH.

The fields of Jaroma Cabbage in Spain

Unlike many other types of cabbage, the peak season of the Jaroma cabbage is just starting. The harvest season in Germany ended late December, after which the agency immediately switched to the goods from the fields in Spain and Italy. Estelmann: “From week three on, sales are usually slowing down until the summer holidays in late June. But because of the fact that the Jaroma cabbage is coming fresh from the fields, we have few quality problems. Of course, unlike with white cabbages we have no stored goods.”

The cabbages come directly from the field and are distributed immediately

But that's not the main reason why the Jaroma cabbage is the 'cabbage of the future' according to Estelmann. “Since its launch in 1999, this cabbage variety is gaining in importance every year. This popularity is, in my view, a question of demographics. Jaroma cabbages can be compared with oxheart cabbages, as they lack the bitter substances that white and red cabbages contain. As people are getting older they can hardly digest the traditional types of cabbages. The same goes for small children and pregnant women who can eat the Jaroma cabbage without problems. We also receive regular feedback from our customers that the Jaroma Kohl is nice to eat.”

Jaroma cabbages are planted in Spain

Wholesale distribution
Since 1999, the Jaro-Fruit Growing Cooperation GmbH has focused itself completely on the distribution of Jarome cabbages. The company supplies this specific type of cabbage not only to the major German supermarket chains, but also to wholesalers and suppliers throughout Europe. The unique breed is popular -among other things- as an ingredient of salads and as a side dish, and it is being marketed all year round.

The magnificent cabbages, fresh from the field

For more information:
Jaro-Fruit Growing Cooperation GmbH 
Geschäftsführer: Mark Estelmann 
Luxemburger Strasse 332 , D-50354 Hürth
02233 / 40 28 4 28 

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