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Modern eating trends help fuel popularity of green pea snack

Healthy eating and eating more often—these are just a few of the trends that are helping make products such as Harvest Snaps attractive to consumers.

Harvest Snaps, available in eight flavors, are flavored green pea/black bean/ lentil crisps, made from peas, lentils and black beans sourced from Western Canada and the Western U.S. Since the product relies on high-quality raw product, supplies come from farmers the company has long-term relationships with. “We find we get the best quality when we have those relationships,” says Paul Laubscher, director of marketing at Calbee North America.

Eating habits shifting

They come at a time where a number of trends are converging in the marketplace—consumers (particularly millennials) wanting to eat more often (think seven snacks versus three straight meals) as well as continually looking for healthier eating options. “They’re focusing on how do to get great-tasting, easy-to-eat foods into their eating rotation and still get the value you’re looking for from food,” says Laubscher. “I call that the better-for-you trend. Consumers want quality in their quick-eating experience and that’s where we fit.” This is especially so given the first ingredient in Harvest Snaps is green peas and it’s also an estimated 70 percent of the product.

Product expansion
As Harvest Snaps continues to gain traction with consumers, the product also continues to evolve—Calbee just announced a product redesign in the U.S., is launching two new products (White Cheddar and Parmesan Roasted Garlic flavors) and is also expanding into Australia.

“We’re about ½ a year into launch there and it’s going really well,” says Laubscher. “Australians are a little more health-conscious than we are and they are literally eating it up.”

For more information:
Paul Laubscher
Calbee North America

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