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China: Zhouzhi kiwifruit is a market leader
On November 3, the "2017 Third China Fruit Industry Brand Conference, the National Fruit Industry Conference on Poverty Reduction and China's (Changsha) Best Fruit Fair" event was held in Changsha under the motto "Leading Brands for Green Development". In 2017, Zhouzhi Kiwifruit earned 38.28 billion yuan. It became the leading company on the market and won the prize of becoming the "China fruit production hero".
Zhouzhi county has the largest kiwi producing areas in the world - about 28,200 ha. It is possible to grow 520,000 tons of kiwis there, worth 32 billion yuan. Zhouzhi county's kiwi industry alone earns 5000 yuan per capita, and the average income of people involved in kiwi production is 10,000 yuan per person. Small kiwifruits provide tremendous benefits for local farmers and the local economy. It has truly become a gold mine.