Billboard made of oranges wins top award

An outdoor billboard for Glad Cling Wrap, made entirely of orange slices, won gold for its Fresh vs. Rotten Billboard, at the recent Epica Awards, judged by a jury of international journalists who cover advertising.

This outdoor board, made from 680 orange slices, didn't make much sense when first posted by Glad's Miami-based agency, DDB-owned Alma. But some slices were wrapped in Cling Wrap, and as the other slices rotted, the message "Fresh Longer" became visible.



Source: adweek.com

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