“Most Polish companies will focus on markets where they've already sent fruit,” said Grodzki. “You're always trying to find new markets, but we've already exported to the Netherlands, France, Italy, United Arab Emirates, Egypt,Tunisia and Scandinavia around 20% while 10% of our production to the domestic market.”
Serbia, Romania, Kuwait, India and China are all examples of new markets that could take additional fruit in the future, but the difficulty of securing new contacts and building an export program in a new territory means most exporters will focus on the Middle East.
“There are a lot of possibilities, but it's not easy to establish a new market. It takes a lot of time and a lot of work to find and work with new customers,” explained Grodzki. “So at the moment the main targets are the Emirates and Egypt, because they know our apples.” He noted that consumers in that region are familiar with their varieties and prefer red apples, like Royal Gala, Gloucester, Red Jonaprince, Golden Delicious and Ida Red varieties. Those apples are favored because consumers there know those varieties through their dealings with Western European brokers. But introducing new varieties may be an option, as consumers in the region simply aren't aware of most other varieties.
“Russia is such a huge market, so I don't think we'll be able to switch all of the fruit we sent there to other markets – I wish it were possible, but it's probably not,” said Grodzki. “I just hope that the situation gets better in a few months.”
Elpa Fruit Co. Ltd
Tel./fax: +48 48 668 00 04
Mobile : +48 502 093 397