Jacobs Farm del Cabo, a grower-packer of organic vegetables and herbs, has introduced its new del Cabo® Peel-Reseal Pint in the organic snacking tomato category.
"We have watched the industry-wide adoption of top seal replacing single-use plastic clamshells and sought our unique take on this new presentation—one that would take its look, functionality and sustainability beyond what we see in the market now," said marketing manager Danielle Violante.
Unlike standard heat-seal film, the Peel-Reseal Pint's seal is a strong, clear label that adheres to the pint with adhesive. The material is premium in appearance and easy for the consumer to open and reseal many times without tearing.
The Peel-Reseal Pint's seal is a strong, clear label that adheres to the pint with adhesive.
"When we started the design process, we knew with certainty that the heritage of the original del Cabo label must be maintained," said Violante. "The reimagined design gives new life to label artwork created decades ago by our co-founder Sandra's sister, making it one of a kind and rich in story."
The colorful label design honors pieces of del Cabo's history and real elements of the lives of the company's grower collective in Baja California, Mexico. The company shared the inspiration behind the brand elements at last year's Global Produce and Floral Show, the content for which can still be seen here.
Jacobs Farm del Cabo's mission is to grow good, healthy food while protecting the environment, and the opportunity to reduce the company's plastic usage and communicate its commitment to sustainability with the Peel-Reseal Pint were key drivers for the package evolution.
Transitioning into the new package and out of single-use plastic clamshells will reduce plastic use by 25 percent for the company's cherry and grape tomato SKUs. Furthermore, both the label and tub are 100 percent recyclable.
Another new feature of the new tomato package is the "Soil Grown" label that distinguishes Jacobs Farm del Cabo. Fostering healthy soils is a key part of the company's mission and this call out demonstrates to consumers and customers its commitment to delivering quality, flavor and nutrition while benefiting the planet.
The del Cabo Peel-Reseal Pint is hitting store shelves now. By the end of 2024, Jacobs Farm del Cabo hopes to be fully transitioned out of plastic clamshells for its pint offerings of Sugar Plum and Honey Bunch Grape Tomatoes, Cherry Tomatoes and Heirloom Medley.
For more information:
Danielle Violante
Jacobs Farm del Cabo
marketing@delcabo.com
www.jacobsfarmdelcabo.com