At Fruit Logistica in Berlin, Quik’s has introduced a new refrigerated potato brand for the European consumer. At the fair, visitors could get acquainted with PotatoLove. PotatoLove is not just a potato brand, it's an innovative approach to refrigerated potato products.
"We have found the balance between shelf life and taste, so that our products retain the delicious flavor and attractive appearance you expect from fresh potato products. The range includes a wide variety of tasty products. The distinctive feature of PotatoLove is the shelf life of at least 28 days, without compromising on the taste and fresh appearance of the product," says Quik's.
"We work with the potato as a basic product, where we see infinite possibilities. We want to inspire consumers with different flavors and ideas, such as adding certain herbs, to introduce them to surprising dishes and discover the versatility of the potato. With our products, pre-cooked or pre-baked, consumers can easily and efficiently prepare meals, even if they are less skilled in cooking."
For more information: www.potatolove.com