Freskbana, an Ecuadorian banana exporter, has seen 40% year-on-year increase in sales during 2023, as it celebrates its seventh year in the market. “Demonstrating a consistent and strategic expansion, the company has consistently outperformed market expectations, achieving annual gains in market share. It is currently positioned within the top 20 of bananas exporters in Ecuador,” says Juan Fernando Torres, Freskbana’s CEO.
“Diversification has been a key driver for Freskbana’s rapid growth and at the same time, we continuously reduced our risk profile. In 2023, on top of solidifying our position in Northern Europe and Baltics, we also strengthened our product awareness and volumes in the Middle East, Eastern Europe, and the Caucasus; both with our own brands and our customers’ private labels. As a result, in 2023 Freskbana reached an impressive 40% YoY increase in sales with an output of more than 120,000 banana boxes per week,” explains Torres.
Freskbana celebrates its seventh anniversary
Starting their operation in 2017, they have had to sail through stormy waters once and again. The company has not only survived, but thrived through the Covid pandemics, the shipping crisis, a worldwide shortage of paper, the Russo-Ukrainian war, among others says Torres. Resilience and a steadfast commitment to stepping out of the comfort zone have been two fundamental pillars enabling them to seize the opportunities presented by challenges over the years.
In 2023 the company was awarded in AEBE’s (Ecuadorian Banana Exporters Association) “Banana Awards” ceremony in three different categories: Exporting Efficiency, Financial Stability and Overall Performance. And it also had a distinguished mention on the category of “Diversification.”
Torres does not expect 2024 to be the exception and to continue growing and reaching new customers and new markets. “I am convinced that I have the right team for achieving these goals and that through the ongoing automation and rethinking of our operational and administrative processes we will be able to take increased volume without sacrificing our fundamental commitment of supplying a top tier product and customer service. We at Freskbana are eager to meet both our current and future customers in Berlin.”
As in previous years, Freskbana will be hosting their own stand, visitors are welcome at Hall 23, stand E01.
For more information:
Juan Torres
Freskbana
Tel: +5939 99096903
Email: j.torres@freskbana.com
www.freskbana.com