New Zealand is recognized as the leading exporter of kiwifruit, a fruit known for its unique taste, green flesh, and nutritional content. This position is a result of the country's considerable contribution to the global market, where it plays a vital role. In 2022, the international kiwifruit exports were valued at US$3.8 billion, with New Zealand's exports making up 44.6% of this total, amounting to US$1.7 billion. This underscores New Zealand's significant presence in the global kiwifruit industry.
The success of New Zealand in kiwifruit exports is attributed to several factors. The country benefits from favorable climatic conditions that are ideal for kiwifruit cultivation, leading to high yields and quality fruit. New Zealand is known for producing key varieties, such as the green kiwifruit (Actinidia deliciosa) and the gold kiwifruit (Actinidia chinensis), which have gained popularity worldwide. Strict quality control measures ensure that only premium kiwifruits are exported, earning the trust of global consumers. Strategic export initiatives and marketing campaigns by organizations like Zespri International have also contributed to expanding New Zealand's market reach.
New Zealand exports kiwifruit to over 60 countries, with exports encompassing not just fresh fruit, but also processed items like juices and dried fruits. Despite facing challenges such as climate change, trade barriers, and biosecurity risks, the outlook for New Zealand's kiwifruit industry remains positive. The focus on research, sustainable practices, and exploring new market opportunities is expected to sustain New Zealand's leadership in the kiwifruit sector amidst rising global demand for healthy fruits.
Source: currentaffairs.adda247.com