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Market trader Peter Visser:

"Prices for good cherries are at a high level"

Peter Visser says he was born among the cherries. The market trader from Krimpen aan den IJssel is now 64 years old, but cherries are still a real speciality. "But I do slow down. The important thing is to sell good cherries, than a lot of cherries. I am curious to see how the cherry season will go, but I am a bit afraid that the wetness will soak into the cherries, even under the canopy. The wet weather leaves its mark anyway, and then the cherries get limp quickly. Hopefully it will be fine when we get dry and sunny weather soon."

Visser started up the season with the cash cherries and by now the supply is picking up a little more, albeit sparsely. "Prices are at a high level for good cherries. Just this week they were auctioned for 12 euros per kilo in Zaltbommel, although the price has now dropped a bit," observes Peter, who mostly sources cherries directly from growers. "More and more growers have their commitments, and some older growers have also quit. I also know my way around the auctions, but I am selective. Burlat I don't like; I'd rather sell good Marchant!"

"We load cherries every day. We sell most of it ourselves at the markets in Krimpenerwaard and Capelle aan den IJssel, and we also supply a few large fellow market traders. From this week or next, I will also approach the trade again, but the time when I take big risks is over. There are also still plenty of Spanish cherries on the market," Peter says. On cherry consumption, he is positive. "That pattern has actually been the same for years. In the beginning, prices are high, and you mainly have to rely on the enthusiasts. Then sales go hard for a few weeks when strawberries are more expensive."

For more information:
Vegetables and Fruit Shop P and G. Visser
Van Polanenweg 4
2924 LT Krimpen a/d IJssel
Tel: 0180-512767
[email protected]

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